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SMART PORT

Background

Client

Port of Tyne

Project Duration

10 days

Team

Pravin

Praghadeeshwar

Ramu

My Role

Research

Brainstorming

Information Architecture

Visual Design

About Client

The Port of Tyne is one of the UK’s most innovative and efficient deep-sea ports handling cargoes across five continents. The port comprises the commercial docks on and around the River Tyne in Tyne and Wear in the northeast of England.

About Project

Project Brief

Develop a solution for a smart port management that leverages 5G technologies, AI and other cutting edge features limiting to our own capabilities to enhance port operations, efficiency and decision-making.

Project Scope

The scope of this project is to build a MVP to showcase smart port solutions offered by the organisation to attract businesses

Objectives

01

The objective is to understand and identify the business potential areas

02

Propose right solutions using the latest technologies that the organisation have in hands to counter the smart port based problems.

03

Identify critical and potential persona and its usecases

04

The solution offered must reflect the values that the organisation will add to the clients

05

Unique and high quality deliverables to compete with global players

Project Timeline

timeline.png

Design Process

Research

Personas
& User Goals

Design Strategy
& Brainstorming

Journey Mapping

Wireframes

Visual Design

Challenges

To understand the different aspects of the requirements in such a small amount of time and propose the right solution to the problems makes the project more interesting and challenging one.

Below are the key challenges identified before the start of the project.

Technical Feasibilities

Digital Twin Execution

New Domain

KPI Data & Integration

Short Timeline

Research

Exploratory - Secondary Research

Initial exploratory research was done from the online existing articles and research papers to understand the domain. The generic port operations, different problems faced by the port managements/authorities and the existing solutions available in the markets has been studied particularly to enhance our design approach.

Primary Research

The potential client’s port was studied superficially. Their existing Harbour/Port zones, processes and their available technologies and solutions to tackle the problems specific to their port. The detailed study on the client’s port usage, supply chain and the port operations has been carried out in the rapid manner.

Research Insights - Potential Business Areas

The research findings gave us the right direction to move ahead towards the solution. We figured out below are the key areas to focus for us to move ahead.

01

Bottlenecks

Recurring inefficiencies and operational bottlenecks

02

Cargo Operations

- Resource optimization and overall operational efficiency

- Cargo handling

03

Environment & Sustainability

Environmental monitoring and environmental impact of port activities, renewable energy production and storage

04

Supply Chain Management

- Needs efficient movements of the goods through and outside the port areas

- Last mile connectivity

- Inventory management

05

Asset Management

Effective handling, maintenance and optimisation of the port assets (digital and physical)

06

Traffic Monitoring

Land traffic monitoring and efficient movements of vehicles for effective cargo handling

07

Energy

Optimising port opertations through energy saving practices, real time monitoring and reduced consumption and costs. reduce environmental impact

08

Safety & Security

Surveillance and monitoring, Inspections, Hazardous/chemical materials management, cybersecurity, etc

Business Focus

Brainstorming

After brainstorming, the team decided to choose few of the potential areas identified from the mentioned above. The focus areas to look into for preparing the solutions to design are mentioned below.

Key focus areas.png
potential areas.png

Technologies to offers

Personas

Potential User Personas

During research phase, possible personas has been identified and the design is planned to build for one persona for the initial MVP phase.
Below are the few personas which are
empathy mapped to find the critical pain points and expectations from the design solution.

CEO

Port Manager

Operations & Logistics

Manager

Sustainability Manager

Communication Manager

Cargo Manager

Vessel Manager

Assets Manager

Health & Safety Manager

Visual Design

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1b.png
1c.png

Conclusion

The design was well received by clients and presented globally over 10+ international conferences and showcases.

This MVP fetched three multiple clients as of 2024.

One of such notable client was NEOM.

 

The upgraded version of the same design was required to seal the deal with NEOM. You can view that version below (prototype link)

Thank You

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